Which of the Following Is a Mistake Often Committed by Service

question 20

Multiple Choice

Which of the following is a mistake often committed by service marketers?

• A) Service marketers tend to avoid advertising the services that they offer.
• B) Service marketers tend to depend excessively on one or two elements of the marketing mix.
• C) Service marketers tend to distribute services by conceptually distinguishing between the production and distribution of services.
• D) The problem of making services more widely available is given more importance.

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Definitions:

Personality Traits

Consistent patterns of thought, emotion, and behavior that uniquely define an individual.

Extraversion

A personality trait characterized by sociability, assertiveness, and an energetic attitude toward the social world.

Openness

A trait dimension of personality characterized by a willingness to try new experiences, engage with different viewpoints, and express creativity.

Positively Correlated

When two variables are positively correlated, it means that as the value of one variable increases, the value of the other variable tends to increase as well.