Popcorn and Entertainment Ltd

question 30

Multiple Choice

Popcorn and Entertainment Ltd.,an international multiplex corporation charges different prices for movie tickets on different days.The tickets are priced lower on week days and are more expensive on weekends.This implies that the corporation uses a(n) ______ pricing strategy.

• A) upscale
• B) off-peak
• C) every-day-low
• D) odd

Differentiate between consumer products and business products.

Identify the categories of consumer products based on consumer behavior.

Understand the promotional strategies suitable for different types of products.

Recognize the characteristics and marketing considerations of durable and nondurable goods.

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Definitions:

Tax Revenues

Income that the government receives from taxation, which can be levied on individuals, corporations, and other legal entities.

Federal Gasoline Taxes

Taxes imposed by the federal government on the sale of gasoline.

Payroll Taxes

Government levies on employee earnings to support social insurance programs, characteristically deducted from a worker's paycheck.

Social Security

A government program designed to provide financial assistance to retirees, disabled individuals, and survivors of deceased workers, funded through payroll taxes.