Which of the Following Critical Components of Internal Marketing Would

question 17

Multiple Choice

Which of the following critical components of internal marketing would help people who deliver service to know how their work fits in the broader scheme of business operations?

• A) An emphasis on teaching employees to have good attitudes.
• B) An energetic follow-through process.
• C) A careful selection process in hiring frontline employees.
• D) A clear, concrete message conveying a particular service strategy.

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Definitions:

Franchise Fees

Payments made by franchisees to franchisors, typically in exchange for the right to use the franchisor's business model and branding.

Nonexcludable

describes a good or service that cannot be withheld from individuals who do not pay for it, characteristic of public goods.

Free Riders

Individuals who benefit from resources, goods, or services without paying for them, relying on others to bear the cost.

Private Firm

A business owned by private individuals or groups, not controlled by the government, and operated for profit.