Which of the Following Is a Mistake Often Committed by Service

question 20

Multiple Choice

Which of the following is a mistake often committed by service marketers?

• A) Service marketers tend to avoid advertising the services that they offer.
• B) Service marketers tend to depend excessively on one or two elements of the marketing mix.
• C) Service marketers tend to distribute services by conceptually distinguishing between the production and distribution of services.
• D) The problem of making services more widely available is given more importance.

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Definitions:

Quantity of Imports

The total volume or value of goods and services brought into one country from another over a specified time period.

Deadweight Loss

When a good or service's free market equilibrium is not met, a reduction in economic efficiency occurs.

Total Surplus

The sum of consumer surplus and producer surplus in a market, representing the total net benefit to society from the production and consumption of goods and services.

Tariff or Quota

A government-imposed restriction on the quantity of goods that can be imported (quota) or a tax levied on imported goods (tariff).