Which of the Following Is an Advantage of Using Global

question 68

Multiple Choice

Which of the following is an advantage of using global advertising agencies?

• A) Companies can take advantage of economies of scale and other efficiencies.
• B) In emerging markets, they take a more entrepreneurial and fresher approach to advertising than local agencies.
• C) Global advertising can always be used more successfully than advertising through local agencies.
• D) Global advertising agencies can better adapt the firm's message to the local culture.

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Definitions:

Adaptation-level Phenomenon

The psychological experience of judging new stimuli and events based on past experiences or a baseline level of past stimuli.

Day-to-day Happiness

The experience of joy, contentment, or positive well-being, combined with a sense that one's life is good, meaningful, and worthwhile on a daily basis.

Money Buy Happiness

The debate concerning whether material wealth can significantly increase an individual's level of happiness or well-being.

Relative Deprivation

A perception that one is worse off compared to others, which can lead to feelings of dissatisfaction and discontent.