Examlex
A set of activities intended to identify new ideas and technical advances that may result in new goods and services is called
Need For Cognition
a personality trait that signifies a person's enjoyment of engaging in deep thought and the enjoyment of intellectual activities.
Self-Monitoring
An individual difference in people’s desire and ability to adjust their self-presentations for different audiences.
Psychological Reactance Theory
A theory which proposes that people value thinking and acting freely. Therefore, situations that threaten their freedom arouse discomfort and prompt efforts to restore freedom.
Regulatory Focus Theory
The theory proposing that individuals regulate their behavior via two distinct systems: promotion focus (pursuit of goals and aspirations) and prevention focus (avoidance of negative outcomes).
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