Macy's Combines the Inputs of Buyer Surveys,time-Series Analyses,correlation Analyses,executive Judgments,and

question 98

Multiple Choice

Macy's combines the inputs of buyer surveys,time-series analyses,correlation analyses,executive judgments,and market tests to develop a tool for predicting sales for the Christmas season.This tool would be termed a

• A) market analysis.
• B) sales forecast.
• C) market outlook.
• D) budget analysis.
• E) purchase plan.

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Definitions:

Customer Service

The help and counsel given by an enterprise to customers who acquire or employ its goods or services.

Service Dimension

Aspects that define the quality and nature of a service, including tangibility, reliability, responsiveness, assurance, and empathy towards customers.

Tangibles

Tangibles are physical items or assets that can be seen, touched, and quantified, often used to assess service quality in businesses.

Marketing of Services

Strategies and tactics used to promote and sell intangible services, as opposed to tangible goods.