​A Collection of Information Arranged for Easy Access and Retrieval

question 106

Multiple Choice

​A collection of information arranged for easy access and retrieval may be referred to as a

• A) ​database.
• B) ​market share.
• C) ​sales forecast.
• D) ​marketing environment.

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Definitions:

Reciprocity

A mutual exchange of privileges or benefits, as in the mutual reduction of tariffs or the return of favors between individuals or states.

Conventional Morality

Refers to a level in moral development where individuals adhere to rules and norms, particularly those valued in their society or by authority figures, to maintain social order and gain approval.

Kohlberg's Theory

A theory of moral development presented by Lawrence Kohlberg, which proposes that individuals progress through different stages of moral reasoning.

Society

A group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.