Advertising Whose Purpose Is to Increase the Demand for All

question 128

Multiple Choice

Advertising whose purpose is to increase the demand for all brands of a good or service is called

• A) institutional advertising.
• B) publicity.
• C) selective-demand advertising.
• D) primary-demand advertising.
• E) public relations.

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Definitions:

Single Peaked

Refers to a preference or utility pattern where an individual's satisfaction increases up to a certain point, after which it starts to decrease, creating a peak at the optimum point.

Public Goods

Goods that are characterized by being non-excludable and non-rivalrous, meaning that no one can be excluded from their use and one person's use does not diminish another's.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning that one individual's consumption of the good does not reduce its availability to others and cannot be confined to paying customers only.

Private Goods

Describes products that are excludable and rivalrous, meaning their use by one individual prevents use by another.