David Is a Computer Programmer for a Large Business-To-Business Firm

question 62

Multiple Choice

David is a computer programmer for a large business-to-business firm.His project manager recently tasked him with developing a program that will continually collect data from internal sources including sales figures,product and marketing costs,inventory levels,and activities of the sales force as well from external sources from and about suppliers,intermediaries,and customers.He has been informed that the program will be used by his firm and will be sold to clients to make marketing decisions.Which of the following best describes the purpose of David's program?

• A) He is developing a program for a marketing information system.
• B) He is writing a program for a data mining system.
• C) He is using "big data analytics."
• D) He is developing a program for marketing research.

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Definitions:

Accrued Interest

The amount of interest that has accumulated on a loan or investment but has not yet been paid or received.

Advisory Services

Professional services that provide expert advice to businesses or individuals in areas such as finance, management, strategy, or operations.

Office Supplies

Items such as pens, paper, staplers, and scissors, which are used regularly in an office environment for various tasks.

E-commerce

The buying and selling of goods and services using the internet, and the transfer of money and data to execute these transactions.