The Bitty-Baby Store Wants to Update Its Way of Doing

question 47

Multiple Choice

The Bitty-Baby Store wants to update its way of doing business from the methods of the sales era to the more current methods of the marketing concept. Which of the following tactics will not be a step in the right direction?

• A) Creating cross-departmental teams to generate more new-product ideas
• B) Doubling its advertising budget to reach its customers more frequently
• C) Attempting to obtain more information from present customers
• D) Finding new distribution methods that improve delivery times
• E) Modifying pricing structures to increase sales

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Definitions:

High-Risk Drinking

Alcohol consumption at levels that significantly increase the risk of physical or psychological harm.

Respondents

Individuals who answer or respond to a survey, questionnaire, or poll.

First Alcohol

The initial exposure or experimentation with alcohol by an individual.

Mead

A fermented beverage made from honey, water, and sometimes various fruits, grains, spices, or hops.