Danielle Owns a Frozen Yogurt Shop

question 56

Multiple Choice

Danielle owns a frozen yogurt shop.She has decided to focus her marketing efforts on health-conscious customers.Danielle is using the ____ approach.

• A) differentiated
• B) undifferentiated
• C) concentrated
• D) target market
• E) marketing-mix

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Definitions:

Managing Employees

The act of overseeing and guiding employees' work and performance to achieve organizational goals.

Human Capital

The collective skills, knowledge, abilities, health, and motivations of individuals that contribute to their economic value in the workforce.

Tangible Asset

Physical assets that can be seen and touched, such as machinery, buildings, and inventory.

Unskilled Workers

Laborers who possess no specific training or specialized skills and are typically employed in tasks that involve simple, routine activities.