General Mills Is Setting Up a Marketing Information System to Keep

question 69

Multiple Choice

General Mills is setting up a marketing information system to keep track of marketing trends. External sources of marketing data include all of the following except

• A) raw material suppliers.
• B) forecasts about general economic conditions.
• C) the company's historical sales data.
• D) customers.
• E) competitors' activities.

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Definitions:

Contractual Advantage

An upper hand or benefit a party has in a deal or agreement due to specific contract terms.

Distributorship

A business authorized to sell or distribute a company's goods or services in a specific area or market.

Radical Innovations

Innovations that represent a significant departure from existing practices and often create new markets or transform existing ones.

World War II

A global conflict that lasted from 1939 to 1945, involving most of the world's nations and resulting in significant historical, political, and socio-economic changes.