The Use of Databases, Electronic Bulletin Boards, Online Information Services

question 121

Multiple Choice

The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in

• A) tracing buying behavior of customers.
• B) determining where their product is in the product life cycle.
• C) creating brand loyalty with their customers.
• D) comparing their product with other products.
• E) deciding when to implement a particular pricing strategy.

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Definitions:

Consumption Expenditures

Spending by households on goods and services, excluding new housing.

Value Added

Describes the additional worth created at each stage of production or distribution, calculated as the difference between the cost of inputs and the price of outputs.

Transaction Costs

Expenses incurred during the process of buying or selling goods or services, not including the price of the products themselves.

Product Manufactured

Goods that have been created through a process of transformation from raw materials to finished items.