Slick It,Inc

question 25

Multiple Choice

Slick It,Inc. ​Render is a salesperson for Slick It,Inc.Slick It does not sell products with its own brand name.Instead,its products are created for different retail stores and carry the store brand.Render thought that several changes needed to be made to a particular product,but Slick It management reminded him that the stores,not Slick It,owned the brand. ​However,because Slick It had been concerned about dropping sales,management listened to Render's concerns about the company's pricing.He suggested using a different pricing strategy.More specifically,he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Slick It to set a single price for multiple units.This had the potential of increasing sales and therefore profits,so management agreed to consider Render's suggestion.
-Refer to Slick It,Inc.When Render thinks of products and brands adding value to the company that sells them,which concept is he referring to?

• A) Equilibrium brand
• B) Brand extension
• C) Generic name
• D) Brand demand
• E) Brand equity

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Definitions:

Stated Dollar Amount

A specified amount of money expressed in dollars, often referring to the face value of financial instruments or the nominal amount in transactions.

Credit Ratings

Assessments of the creditworthiness of borrowers, ranging from governments to private enterprises, indicating their ability to repay borrowed money.

Speculative

Involving financial transactions with a high risk of loss but also the potential for significant gains, often based on future expectations.

Coupon Interest Rate

The annual interest rate paid on a bond, expressed as a percentage of the face value.