If a Customer Has Moderate Loyalty Toward Heinz Ketchup, She

question 140

Multiple Choice

If a customer has moderate loyalty toward Heinz ketchup, she likely will

• A) buy the product in greater quantities.
• B) shop around for the best price for that good.
• C) perceive the product as having the same quality level as competitive brands.
• D) never buy another brand of ketchup.
• E) purchase other products that carry the Heinz name.

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