The Maker of Oral-B Toothbrushes Is Introducing a New Electric

question 22

Multiple Choice

The maker of Oral-B toothbrushes is introducing a new electric plaque remover and expects considerable competition. What pricing strategy would be appropriate for this maker to choose?

• A) Price skimming
• B) Penetration pricing
• C) Odd-even pricing
• D) Prestige pricing
• E) Psychological pricing

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Definitions:

Industrial Demand

The total demand for goods and services by industries, which is influenced by economic conditions, technological advancements, and market trends.

Military Build-Up

The process of a nation increasing its military capability through the acquisition of weapons and strengthening of forces.

Expansionary Monetary Policy

A policy adopted by a central bank to increase the money supply and decrease interest rates to stimulate economic growth.

New Deal Policies

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States during the 1930s, aimed at restoring prosperity during the Great Depression.