P&T Inc. P&T Inc.is an Emerging Company That Wants to Focus on Focus

question 138

Multiple Choice

P&T Inc.
P&T Inc.is an emerging company that wants to focus on personal selling,sales promotion,and public relations activities.P&T's management understands that personal selling is about the personal communication aimed at customers,but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally,management would like to focus more on publicity-based PR.By concentrating on these areas,the company believes that it will be able to successfully create a promotional campaign.
-Refer to P&T Inc.P&T management knows that ____ is the most effective and least expensive means of communicating product information to a large number of individuals and organizations.

• A) advertising
• B) personal selling
• C) sales promotion
• D) public relations
• E) corporate promotion

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Definitions:

Cranial Nerves

Twelve pairs of nerves that emerge directly from the brain, not the spinal cord, and are responsible for transmitting information between the brain and parts of the body, mostly in the head and neck.

Arachnoid Mater

A delicate membrane that encompasses the brain and spinal cord, situated between the dura mater and the pia mater, part of the meninges.

Dura Mater

The outermost, tough layer of the meninges that surround and protect the brain and spinal cord.

Outermost

Situated farthest away from the center or from a reference point.