P&T Inc. P&T Inc.is an Emerging Company That Wants to Focus on Focus

question 48

Multiple Choice

P&T Inc.
P&T Inc.is an emerging company that wants to focus on personal selling,sales promotion,and public relations activities.P&T's management understands that personal selling is about the personal communication aimed at customers,but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally,management would like to focus more on publicity-based PR.By concentrating on these areas,the company believes that it will be able to successfully create a promotional campaign.
-Refer to P&T Inc.If P&T management chose to return a portion of a product's purchase price as a sales promotion method,it would be referred to as which of the following?

• A) Sample
• B) Rebate
• C) Premium
• D) Coupon
• E) Direct mail

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Definitions:

Facial Expressions

Human facial movements that convey emotions, reactions, or intentions, and are a key aspect of nonverbal communication.

Mental Software

Conceptual tools or cognitive frameworks that influence how individuals process information and make decisions.

Culture

A learned system of knowledge, behavior, attitudes, beliefs, values, and norms that is shared by a group of people.

Assertiveness

The quality of being self-assured and confident without being aggressive, in communication or behavior.