The Marketing Department for Belle Rose,Inc

question 47

Multiple Choice

The marketing department for Belle Rose,Inc.,must determine the best promotional mix for a new perfume the company has developed.They have written press releases and sent perfume samples to the editorial staff at the local newspaper,scheduled a guest appearance of the company president on the local television station,posted teasers on the company's Facebook page,and are preparing well-timed Tweets and Snapchats about the perfume.What promotional activity have they not made preparations for?

• A) Personal selling
• B) Social media
• C) Advertising
• D) Public relations

---

Definitions:

Reaction

A process leading to the transformation of chemical substances into other substances through the reorganization of atoms or the change in their bonding.

Cyclohexanone

A six-membered cyclic ketone, notable for its use in the production of nylon and as a solvent.

Synthetic Steps

The individual stages or reactions in a synthetic pathway used to construct complex molecules from simpler ones.

Compound

A substance made up of atoms of two or more different elements joined by chemical bonds.