Sears Ran a Newspaper Ad Stating,"We Are the Friendliest Store

question 145

Multiple Choice

Sears ran a newspaper ad stating,"We are the friendliest store in town." This is an example of ____ advertising.

• A) institutional
• B) primary-demand
• C) comparative
• D) cooperative
• E) long-term

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Definitions:

Trendsetting

The activity or capability of setting new trends or being influential in establishing new directions in fashion, design, culture, or business.

Millennials

A generational cohort following Generation X, typically considered to be born between the early 1980s and late 1990s.

Corporate Social Responsibility

A business philosophy that involves taking part in initiatives that benefit society, reflecting a company's commitment to ethical practices and contribution to economic development while improving the quality of life of the workforce and their families, as well as of the community and society at large.

Good Citizenry

The behavior of individuals or organizations that reflects commitment to the well-being of society and the environment, often going beyond legal or economic obligations.