Starbucks Has a Star Program in Which Individuals Who Have

question 161

Multiple Choice

Starbucks has a star program in which individuals who have registered Starbuck's cards can gain points,called stars,for each purchase made on the card and can gain additional points on particular days including double stars on seasonal products on limited days.As points are earned,the individual becomes entitled to free food and beverages.Cardholders are notified of promotions by text or email and are sent links they can download that tell the company the individual is interested in a particular promotion.What is the objective of the Starbucks' star program?

• A) To neutralize the competition's promotional efforts
• B) To increase traffic in its stores
• C) To boost sales to current customers
• D) To encourage trial of a new product

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Definitions:

Social Institutions

Established sets of norms and structures that guide society, including family, religion, education, and the economy.

Authoritarian

A governing system in which a single leader or party holds significant control over most aspects of public and private life.

Totalitarian

Relating to a system of government that is centralized and dictatorial and requires complete subservience to the state.

Constitutional

Relating to the established laws and principles of a governmental constitution that define the nature and structure of political and civil institutions and govern the legality of governmental actions.