Slick It,Inc

question 36

Multiple Choice

Slick It,Inc. ​Render is a salesperson for Slick It,Inc.Slick It does not sell products with its own brand name.Instead,its products are created for different retail stores and carry the store brand.Render thought that several changes needed to be made to a particular product,but Slick It management reminded him that the stores,not Slick It,owned the brand. ​However,because Slick It had been concerned about dropping sales,management listened to Render's concerns about the company's pricing.He suggested using a different pricing strategy.More specifically,he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Slick It to set a single price for multiple units.This had the potential of increasing sales and therefore profits,so management agreed to consider Render's suggestion.
-Refer to Slick It,Inc.As Slick It management considers the pricing issues,they should know that all of the following are major pricing objectives except

• A) status-quo pricing.
• B) market-share goals.
• C) survival.
• D) profit minimization.
• E) target return on investment.

---

Definitions:

Bretton Woods System

was a monetary order established in 1944, which set up fixed exchange rates, the International Monetary Fund (IMF), and the World Bank to regulate international financial and monetary affairs.

U.S. Dollar

The official currency of the United States, widely used as a global reserve currency.

Industrial Market Countries

Nations with advanced economies primarily based on the manufacturing and marketing of goods and services, rather than agriculture.

Developing Countries

Nations with a lower living standard, undeveloped industrial base, and low Human Development Index relative to other countries.