P&T Inc. P&T Inc.is an Emerging Company That Wants to Focus on Focus

question 48

Multiple Choice

P&T Inc.
P&T Inc.is an emerging company that wants to focus on personal selling,sales promotion,and public relations activities.P&T's management understands that personal selling is about the personal communication aimed at customers,but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally,management would like to focus more on publicity-based PR.By concentrating on these areas,the company believes that it will be able to successfully create a promotional campaign.
-Refer to P&T Inc.If P&T management chose to return a portion of a product's purchase price as a sales promotion method,it would be referred to as which of the following?

• A) Sample
• B) Rebate
• C) Premium
• D) Coupon
• E) Direct mail

---

Definitions:

Net Loss

The amount by which total expenses exceed total revenues in a specific period, indicating a negative financial performance.

End-of-period Spreadsheets

Financial documents prepared at the end of an accounting period, summarizing the financial status and performance of a business.

Net Income

The company's net profit, calculated by subtracting all costs and taxes from its overall revenue.

Net Loss

The amount by which total expenses exceed total revenues for a specific period, indicating a reduction in equity.