Starbucks Has a Star Program in Which Individuals Who Have

question 161

Multiple Choice

Starbucks has a star program in which individuals who have registered Starbuck's cards can gain points,called stars,for each purchase made on the card and can gain additional points on particular days including double stars on seasonal products on limited days.As points are earned,the individual becomes entitled to free food and beverages.Cardholders are notified of promotions by text or email and are sent links they can download that tell the company the individual is interested in a particular promotion.What is the objective of the Starbucks' star program?

• A) To neutralize the competition's promotional efforts
• B) To increase traffic in its stores
• C) To boost sales to current customers
• D) To encourage trial of a new product

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Definitions:

Production Costs

The total expenses incurred in the process of making or manufacturing goods, including materials, labor, and overhead costs.