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Cecilia's business has more expenses than it has revenues this year;therefore,her business has a
Managerial Controls
Mechanisms or techniques used by management to direct, monitor, and measure the performance of resources and processes towards achieving organizational goals.
Competitive Advantage
Circumstances or factors that place an enterprise at a beneficial or higher standing against its competition.
Focus Strategy
A competitive approach where a firm concentrates its resources on entering or expanding in a narrow market segment to achieve a competitive advantage.
Market Segment
A sub-group of a larger market made up of consumers or organizations with similar characteristics that lead them to have similar product and service needs.
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