When Policies Seek to Achieve Their Objectives by Channeling Benefits

question 19

Multiple Choice

When policies seek to achieve their objectives by channeling benefits to their target groups,it can be susceptible to two types of targeting failures,____________ and __________.

• A) Over-coverage of the target group,; under-coverage to unintended groups
• B) Leakages to the target group; under-coverage of the non-target group
• C) Leakages to non-target groups; non-coverage of the target group
• D) Externalities; feedback effects

Understand the importance of identifying the target audience’s decision-makers and opinion molders for effective communication.

Grasp the general and specific purposes of business messages.

Learn the appropriate use of direct and indirect approaches in message presentation based on audience receptivity.

Recognize the necessity of planning even for small projects and the importance of preparation in the communication process.

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Definitions:

Velocity of Money

The rate at which money is exchanged from one transaction to another and used to purchase goods and services, reflecting the economy's activity level.

Nominal GDP

A measure of a country's economic output based on current prices, without adjusting for inflation.

Equation of Exchange

The equation of exchange is an economic formula relating the supply of money in an economy to the velocity of money, price level, and an index of expenditures.

Velocity of Money

The rate at which money circulates in the economy, calculated as the ratio of nominal GDP to the money supply.