Lawrence Has Recently Joined a Publishing Company

question 125

Multiple Choice

Lawrence has recently joined a publishing company.As part of his initial training, he attends a session on marketing ethics.Through the session he learns that the basic starting point for creating a strong ethical climate within a marketing firm is having a(n) :

• A)ethical retreat seminar.
• B)set of values that guides behaviour.
• C)contractual system.
• D)firm social commitment strategy.
• E)set of explicit rules to guide its corporate social responsibility programs

---

Definitions:

Robert Havighurst

An American psychologist and educator known for his research on human development and aging, and for proposing the theory of developmental tasks.

Middle Adulthood

A stage of life, typically considered to occur from about age 40 to 65, characterized by stability, maturity, and personal achievement.

Midlife Crisis

A psychological crisis occurring in middle age characterized by life reevaluation, turmoil, and the desire to make significant changes to one's lifestyle.

Trigger

A stimulus that initiates a reaction or precipitates a specific response, often used in the context of psychological triggers that evoke emotional distress.