Stylecom Offers a Mobile Application for People to Access the Same

question 92

Multiple Choice

Style.com offers a mobile application for people to access the same content available on the Style magazine website, including blogs, reviews, couture shows, and video feeds.This mobile application is an example of a:

• A)personal app.
• B)corporate app.
• C)fashion app.
• D)location app.
• E)price checking app.

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Definitions:

Demographic

Statistical characteristics of a population, such as age, gender, income, and education, used to identify and analyze market segments.

VALS Typology

A psychographic segmentation tool developed to classify consumers based on their values, attitudes, and lifestyles, helping marketers to tailor their strategies.

Achievers

Individuals who are goal-oriented and motivated to meet or exceed a set standard of excellence.

Experiencers

Consumers who prioritize experiences and sensations, often seeking new and exciting products or activities.