In Terms of the 4E Framework, Mobile Marketing Is Particularly

question 88

Multiple Choice

In terms of the 4E framework, mobile marketing is particularly useful for:

• A)responding to customer complaints or compliments.
• B)enhancing customers' experience with products and services.
• C)engaging customers by responding to their communications.
• D)educating customers about a firm's offerings.
• E)creating excitement with consumers at the time of sale.