If a Marketer Wants to Target Local Customers for a Time

question 70

Multiple Choice

If a marketer wants to target local customers for a time sensitive product, which medium he/she should select for an ad?

• A)Television
• B)Radio
• C)Magazine
• D)Newspaper
• E)Direct marketing

---

Definitions:

Analyze

To examine in detail the structure of something, typically for purposes of explanation and interpretation.

Power Distance

A cultural dimension that describes the extent to which less powerful members within a society accept and expect power to be distributed unequally.

Decisions

The conclusion or resolution reached after consideration.

Uncertainty Avoidance

A cultural dimension that describes the extent to which people in a society are uncomfortable with ambiguity and uncertainty.