Which of the Following Refers to the Process of Evaluating

question 26

Multiple Choice

Which of the following refers to the process of evaluating and selecting the media combination that will deliver a clear, consistent, compelling message to the intended audience?

• A)Media buy
• B)Media planning
• C)Mass media
• D)Niche media
• E)Media mix

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Definitions:

Solution

A homogeneous mixture composed of two or more substances in which the solute is completely dissolved in the solvent.

Molality

A measure of the concentration of a solute in a solution in terms of amount of substance per mass of solvent, specifically moles of solute per kilogram of solvent.

Molarity

A measure of the concentration of a solute in a solution, expressed as the number of moles of solute per liter of solution.

Variable

An element, feature, or factor that is liable to vary or change.