A Two-Way Flow of Communication Between a Buyer and a Seller

question 36

Multiple Choice

A two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision is called:

• A)frequency.
• B)media buy.
• C)impression.
• D)public relations.
• E)personal selling.

---

Definitions:

Natural Gas

A fossil fuel formed from the remains of ancient marine organisms, used as an energy source and feedstock in various industrial processes.

Transportation

The process of moving goods, people, or animals from one location to another using various modes such as road, rail, air, or waterways.

Safety Inventory

A buffer of stock kept on hand to protect against variability in demand or supply, ensuring that a product remains available for customers despite uncertainties.

Low Demand

Refers to a situation where the market's desire for a product or service is lower than the supply.