A Measure of How Often the Target Audience Is Exposed

question 83

Multiple Choice

A measure of how often the target audience is exposed to a communication within a specified period of time is called:

• A)frequency.
• B)click-through tracking.
• C)encoding.
• D)gross rating points.
• E)reach.

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Definitions:

Reverse Auction

An auction format in which sellers bid to offer goods or services at the lowest price to a buyer, reversing the traditional auction model.

Would-Be Suppliers

Potential providers of goods or services that are considering entering a specific market or supplying a particular customer or company.

Bid Competition

A procurement process where vendors or contractors submit their proposals or bids, competing to win a contract based on price, quality, and/or service criteria.

Upward Pressure

Forces or conditions within a market that cause prices to rise, often due to factors like increased demand, higher production costs, or supply shortages.