Jeff Started a Pet Care Centre

question 72

Multiple Choice

Jeff started a pet care centre.First, he compiled a list of people in his neighbourhood who had pets, and then he used the Internet to send messages to all these people to let them know of the services he was offering.This is an example of:

• A)cause-related marketing.
• B)direct mail.
• C)DRTV.
• D)a kiosk.
• E)media buy.

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Definitions:

Shaping

A method of behavior training in which successive approximations toward a desired behavior are reinforced.

Complex Tricks

Specialized, often difficult techniques or strategies used to accomplish tasks or solve problems.

Pigeons

Birds that are often used in research for studying learning, memory, and navigation, known for their remarkable homing ability.

Square Footage

A measurement of area expressed in square feet, commonly used in real estate to describe the size of a building or space.