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Understanding consumer behaviour is about understanding consumers' culture.
Sales Discounts
Reductions in the selling price offered to customers, often as an incentive to encourage prompt payment.
Cash Discount
A deduction from the total amount on an invoice allowed by a vendor to encourage prompt payment.
Accounts Receivable
The money owed to a business by its clients for goods or services delivered but not yet paid for.
Sales Discounts
A reduction in the price of goods or services offered by a seller to a buyer, typically used to encourage prompt payment or to reward customers for bulk purchases.
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