Which of the Following Refers to the Method of Determining

question 21

Multiple Choice

Which of the following refers to the method of determining a communications budget that is based on a fixed proportion of forecast sales?

• A)Percentage-of-sales method
• B)Objective-and-task method
• C)Competitive parity method
• D)Brand equity method
• E)Affordable budgeting method

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Definitions:

Promotion Program

A coordinated set of activities designed to increase consumer awareness, interest, and sales of a product or service.

Set the Budget

The process of allocating financial resources for specific activities, projects, or business operations.

State the Mission

The act of clearly expressing a company's purpose and core objectives, guiding its strategies, operations, and decision-making processes.

Target Audience

A specific group of consumers identified as the intended recipient of a product, service, or marketing message.