An Assessment Performed Before an Ad Campaign Is Implemented to Ensure

question 86

Multiple Choice

An assessment performed before an ad campaign is implemented to ensure that the various elements are working in an integrated fashion and doing what they are intended to do is called:

• A)tracking.
• B)impressions.
• C)pretesting.
• D)pulsing.
• E)post-testing.

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Definitions:

Field Agency

The capacity or power of individuals or groups to act independently and make their own free choices within a social field.

Administrative Rule

Principles or regulations established in organizations, businesses, or governments for the purpose of directing and managing operations.

Biological Difference

Variations in physical and physiological characteristics between individuals or populations, often discussed in the context of gender, race, or species.

Projective Agency

The capacity of individuals to envisage future actions and goals influenced by their desires and aspirations, thereby shaping their future.