Which of the Following Refers to Channels That Are Focused

question 79

Multiple Choice

Which of the following refers to channels that are focused and generally used to reach narrower segments, often with unique demographic characteristics or interests?

• A)Media buy
• B)Media planning
• C)Mass media
• D)Niche media
• E)Media mix

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Definitions:

Innovation

The process of introducing new ideas, devices, or methods, or the novel ideas, devices, or methods themselves.

Survival Value

The extent to which a particular behavior, trait, or characteristic increases the likelihood of survival and reproduction of an organism.

Individualism

Giving priority to one’s own goals over group goals and defining one’s identity in terms of personal attributes rather than group identifications.

Gender Schemas

Cognitive structures that dictate the understanding and interpretation of gendered expectations and behaviors in society.