Leo Corp, a Hardware Retailer, Sells Products at Low Prices That

question 105

Multiple Choice

Leo Corp., a hardware retailer, sells products at low prices that appeal to the working class.Leo has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Leo using to create its retail strategy?

• A)Process
• B)Product
• C)People
• D)Price
• E)Place

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Definitions:

Behavioral Economics

A field of study that examines the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Predictable Manner

A way of acting or occurring that is expected based on patterns or previous experience, lacking in surprises or variability.

Direct Request Pattern

A pattern of organization that makes the request directly in the first paragraph.

Anticipated Reaction

A projected response or feeling expected from someone based on a specific action, statement, or event.