The Percentage of the Target Population Exposed to a Specific

question 124

Multiple Choice

The percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once, is called:

• A)frequency.
• B)click-through tracking.
• C)encoding.
• D)gross rating points.
• E)reach.

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Definitions:

Opportunity Costs

The cost of forgoing the next best alternative when making a decision or choosing to do one thing over another.

Tax Rebate

A refund on taxes when the tax liability is less than the taxes paid.

Digital Camera

An electronic device that captures and stores photographs in digital form, allowing them to be viewed, transferred, or printed.

Comparative Advantage

The capacity of a party to generate a product or service with a smaller opportunity cost compared to its rivals.