An Electronics Retail Chain Uses Its Customer Information to Select

question 36

Multiple Choice

An electronics retail chain uses its customer information to select its best customers and targets its promotions at these customers.The retailer also provides personal service to these customers to increase the percentage of their purchases.The retailer is using this strategy on particular customers to increase the:

• A)spending on co-operative advertising.
• B)merchandise assortment component of retail mix.
• C)share of wallet.
• D)direct investment.
• E)dividend for shareholders.

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Definitions:

Graduate School

An advanced academic institution providing postgraduate education in various disciplines, leading to degrees like Master's or Doctorate.

Factor Of Production

An essential input to the production process, such as labor, capital, land, and entrepreneurship.

Marginal Productivities

The additional output that is produced by using one more unit of a particular input, ceteris paribus.

Earnings Alteration

Changes or modifications to the amount of money earned by an individual or company.