An Electronics Retail Chain Uses Its Customer Information to Select

question 36

Multiple Choice

An electronics retail chain uses its customer information to select its best customers and targets its promotions at these customers.The retailer also provides personal service to these customers to increase the percentage of their purchases.The retailer is using this strategy on particular customers to increase the:

• A)spending on co-operative advertising.
• B)merchandise assortment component of retail mix.
• C)share of wallet.
• D)direct investment.
• E)dividend for shareholders.

---

Definitions:

Interest Rate

The percentage of a sum of money charged for its use, typically expressed as an annual percentage of the principal.

Federal Reserve

The Federal Reserve is the central bank of the United States, responsible for regulating the monetary and financial system.

Money Supply

Money Supply is the total amount of monetary assets available in an economy at a specific time, including cash, coins, and balances held in bank accounts.

Interest Rate

The cost of borrowing money, typically expressed as a percentage of the principal, paid over a specific period.