Which of the Following Retail Channels Enables Firms with Strong

question 51

Multiple Choice

Which of the following retail channels enables firms with strong brands but limited distribution to expand their market presence?

• A)Kiosks
• B)Catalogues
• C)Trade literature
• D)Traditional stores
• E)The Internet

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Definitions:

Geofencing

A location-based technology that creates a virtual boundary around a geographical area, triggering an action when a device enters or leaves that area.

Strip Mall

A type of shopping mall or plaza that is typically open-air and has a row of retail stores, services, or restaurants, usually accessible from a large parking area.

Coupons

Promotional tools used to offer discounts or rebates on products or services, aimed at increasing sales and customer loyalty.

Marketing Concept

A business philosophy suggesting that company success is achieved by identifying and satisfying the needs and wants of customers.