Which of the Following Is NOT True About Service Gap

question 7

Multiple Choice

Which of the following is NOT true about service gap?

• A)It could be due to firm's misperception of customers' expectations
• B)It results when delivery of a service fails to meet customers' expectations
• C)Service providers can close the gap by offering consistent service.
• D)It could be due to the difference between the firm's standards and customers' expectation
• E)It results in customer dissatisfaction.

---

Definitions:

Color-Sensitive Receptors

Specialized cells in the eye (such as cones) that respond to different wavelengths of light, enabling color vision.

Cones

Photoreceptor cells in the retina of the eye that function best in relatively bright light and enable the perception of color.

Distinguish

To recognize or point out the differences between two or more things or people.

Eye-Tracking Headgear

A device used to measure where and how movement of the eyes occurs, often used in psychological and neuromarketing research.