Amazon Selling Its Kindle Product at a Price Lower Than

question 10

Multiple Choice

Amazon selling its Kindle product at a price lower than the cost in a hope that customers will choose Kindle over competitors and purchase eBooks later on.Amazon pricing objective in this case is most likely to be:

• A)Profit orientation
• B)Sales orientation
• C)Long term orientation
• D)Customer orientation
• E)Competitive parity

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Definitions:

Compound Eyes

Eyes that consist of thousands of small, individual photoreceptor units, common in insects and crustaceans, providing a wide angle of vision.

Insect

A small arthropod animal that has six legs and, generally, one or two pairs of wings.

Crystallin Protein

Specialized proteins found in the eye lens, responsible for maintaining its transparency and focusing ability.