Which of the Following Is NOT True About Pricing

question 100

Multiple Choice

Which of the following is NOT true about pricing?

• A)It is the only element of marketing mix that generate revenue
• B)Implementing a good pricing strategy is challenging but can last effective for a very long time.
• C)Price is broader than the money customers pay to purchase a product.
• D)Price is one of the most important factors in customer purchase decisions
• E)Pricing decisions should be viewed as opportunity to create value for customers.

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Definitions:

Descriptive Norm

Social norms that describe what most people do in a specific context, without prescribing what should be done.

Counternormative

Behaviors or actions that go against the accepted standards or norms of a society or group.

Interpersonal Feedback

The process of giving or receiving information about behaviors, attitudes, and perceptions between individuals to improve communication or performance.

Social Pressure

The influence exerted by society or a social group on individuals to conform to expected norms, behaviors, or attitudes.