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By being more realistic about the services they can provide and by managing customer expectations effectively, firms can reduce the:
Attributes
Qualities, features, or characteristics that are inherent or associated with someone or something.
Frames
in the context of communication and perception, refers to the mental structures that shape the way individuals interpret and respond to information.
Conversations
The informal exchange of ideas, information, or feelings between two or more people through spoken word or written communication.
Metaphors
Figurative language used to represent concepts or ideas by comparing them explicitly or implicitly to something else.
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