Eric Prefers to Travel by a Particular Airline Because He

question 57

Multiple Choice

Eric prefers to travel by a particular airline because he is impressed by the care and attention provided by its staff to make the passengers feel valued and special.The service dimension influencing Eric's decision to choose that airline is:

• A)reliability
• B)assurance
• C)empathy.
• D)empowerment.
• E)durability.

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Definitions:

Multichannel Marketing

A marketing strategy that involves interacting with customers via multiple channels or platforms to offer them a seamless shopping experience.

Communication Channels

The mediums through which information is transmitted from one party to another, including verbal, non-verbal, and digital pathways.

Cross-channel Consumers

Consumers who engage with a brand through multiple channels or platforms, such as online, in-store, and mobile, seeking a seamless shopping experience across all touchpoints.

Webrooming

The practice of researching products online before going to a physical store to make a purchase, the opposite of showrooming.