Explain the Four Characteristics of Services That Differentiate Them from Products.How

question 117

Essay

Explain the four characteristics of services that differentiate them from products.How do marketers deal with the challenges resulting from these characteristics? Provide one example for each characteristics.

---

Definitions:

Pentagon Papers

Classified United States government documents regarding the political-military involvement of the United States in Vietnam from 1945 to 1971, which were leaked to the public in 1971.

Vietnam War

A prolonged conflict (1955-1975) between the communist forces of North Vietnam, supported by its allies, and the government of South Vietnam, supported by the United States and other anti-communist nations.

American Leaders

Individuals who have held significant leadership roles in the political, military, or social spheres of the United States.

My Lai Massacre

A tragic incident during the Vietnam War where American soldiers killed hundreds of unarmed Vietnamese civilians in the village of My Lai in 1968, leading to widespread outrage and condemnation.